Halo
What TikTok Shop is worth off the platform
Halo revenue estimated
$808.2K
6.70x TikTok Shop GMV in the period
Halo profit estimated
$292.4K
at 36%: your COGS, fulfillment, shipping and returns, a 15% marketplace fee, no commission, samples or media
Blended net margin
34.1%
$314.3K on $920.7K of total demand
Measurement
Off
connect Amazon to measure instead of estimate
Conservative$0.55 off-platform per $1 of GMV. Z Media, cross-brand analysisMeasured lift$1.67 off-platform per $1 of GMV. WorkMagic geo-lift test, one brand, 2026Outlier case$6.70 off-platform per $1 of GMV. Cruva data via Advertising Week, one brand, 90 days
This is an estimate, not a measurement of your business. Published rates: Z Media (about £0.50 to £0.60 of incremental Amazon revenue per £1 of TikTok Shop GMV, lift within 2 to 3 days), WorkMagic (geo-lift test: 37.5% of TikTok-driven sales on TikTok Shop, 62.5% on Amazon and retail, January 2026), Advertising Week, citing Cruva ($6.70 off-platform per $1 of TikTok GMV for one brand over 90 days). Not a guarantee of results.