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Where every number comes from

TikTok Shop: orders and finance

Orders, refunds, settlement statements (the real platform fee and commission paid), catalog and inventory. Authorized by the brand.

Last sync 2026-09-10 03:59

demo data

TikTok Shop: creators and analytics

Video-level GMV and views, sample applications, affiliate orders with creator attribution. A second authorization by the same brand; read-only scopes.

Last sync 2026-09-10 03:59

demo data

TikTok Ads

Spark and GMV Max spend, so paid media is measured instead of estimated.

Last sync 2026-09-10 03:59

demo data

Amazon

Daily sales and branded search from SP-API, so the halo is measured instead of estimated.

Last sync 2026-09-10 03:59

demo data

Shopify

DTC orders for the same halo measurement on your own site.

not connected

Discord community (Ella)

Joins, verifications and sample-channel activity feed the creator funnel.

Last sync 2026-09-10 03:59

demo data

What we store

Order ids, amounts, status, SKUs, region and creator attribution. Never a buyer's name, address, phone or email. Tokens are encrypted at rest. A brand can disconnect at any time and its rows are deleted on request.