Overview
Plan versus actual, October 2026 to date
GMV measured
$120.6K
77% of plan to date ($156.3K)
Net margin estimated
19.5%
$21,938 net profit on $112.5K net revenue
Active creators measured
75
74 sold · 145 videos · plan 329 videos
GMV per video measured
$472
plan $380 ▲ 24%
GMV is -23% vs plan for the period.
Top 5 videos drove 54% of affiliate GMV. Concentration risk: put Spark spend behind them and brief the rest on what they did.
60 creators who sold in the last 90 days have not posted in 21+ days. Re-sample list is on the Creators page.
GMV by day October 2026 to date
PlanActual
Why: Under plan. This is a volume story: video count is -56% vs plan while GMV per video is +24%. Top 5 videos drove 54% of affiliate GMV.
Period P&L October 2026 to date
| Net revenue | $112,483 | estimated |
| TikTok Shop fee | -$6,749 | estimated |
| Affiliate commission | -$12,148 | estimated |
| COGS | -$25,333 | estimated |
| Fulfillment & shipping | -$26,390 | estimated |
| Paid media | -$7,444 | measured |
| Samples | -$949 | measured |
| Creators, agency & rewards | -$11,532 | measured |
| Net profit | $21,938 | 19.5% |
Top videos by GMV
| Creator | Posted | Views | GMV |
|---|---|---|---|
| @silkbykay | 2026-10-03 | 1,280,010 | $10,000 |
| @auranotes | 2026-10-08 | 682,101 | $9,686 |
| @softclub47 | 2026-10-13 | 749,207 | $8,326 |
| @dewdiaries | 2026-10-03 | 435,153 | $6,384 |
| @velvetwithmel | 2026-10-14 | 287,093 | $2,479 |