Halo

What TikTok Shop is worth off the platform

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Halo revenue estimated

$57.1K

1.67x TikTok Shop GMV in the period

Halo profit estimated

$20.7K

at 36%: your COGS, fulfillment, shipping and returns, a 15% marketplace fee, no commission, samples or media

Blended net margin

28.4%

$25.2K on $88.8K of total demand

Measurement

Off

connect Amazon to measure instead of estimate

Conservative$0.55 off-platform per $1 of GMV. Z Media, cross-brand analysis Measured lift$1.67 off-platform per $1 of GMV. WorkMagic geo-lift test, one brand, 2026 Outlier case$6.70 off-platform per $1 of GMV. Cruva data via Advertising Week, one brand, 90 days

On TikTok Shopnet revenue, measured

$31.7K$4,563 profit, 14%

Estimated haloAmazon, retail, DTC

$57.1K$20.7K profit, 36%

This is an estimate, not a measurement of your business. Published rates: Z Media (about £0.50 to £0.60 of incremental Amazon revenue per £1 of TikTok Shop GMV, lift within 2 to 3 days), WorkMagic (geo-lift test: 37.5% of TikTok-driven sales on TikTok Shop, 62.5% on Amazon and retail, January 2026), Advertising Week, citing Cruva ($6.70 off-platform per $1 of TikTok GMV for one brand over 90 days). Not a guarantee of results.