Halo
What TikTok Shop is worth off the platform
Halo revenue measured
$78.5K
0.55x TikTok Shop GMV in the period
Halo profit estimated
$28.4K
at 36%: your COGS, fulfillment, shipping and returns, a 15% marketplace fee, no commission, samples or media
Blended net margin
25.4%
$53.7K on $211.3K of total demand
Correlation
0.94
Amazon sales vs TikTok GMV at a 2-day lag
TikTok Shop GMV and Amazon sales by day Last 30 days
TikTok Shop GMVAmazon sales
Measured: every $1 of TikTok Shop GMV is associated with $0.55 of Amazon sales 2 days later (correlation 0.94). Baseline Amazon demand without TikTok activity is about $2,599 a day. Association, not proof of causation; a geo holdout is the way to confirm it.
This is a measurement of association on your connected data. Published rates: Z Media (about £0.50 to £0.60 of incremental Amazon revenue per £1 of TikTok Shop GMV, lift within 2 to 3 days), WorkMagic (geo-lift test: 37.5% of TikTok-driven sales on TikTok Shop, 62.5% on Amazon and retail, January 2026), Advertising Week, citing Cruva ($6.70 off-platform per $1 of TikTok GMV for one brand over 90 days). Not a guarantee of results.