Overview
Plan versus actual, September 2026 to date
GMV measured
$34.2K
48% of plan to date ($71.7K)
Net margin estimated
14.4%
$4,563 net profit on $31.7K net revenue
Active creators measured
53
53 sold · 68 videos · plan 151 videos
GMV per video measured
$194
plan $380 ▼ 49%
GMV is -52% vs plan for the period.
60 creators who sold in the last 90 days have not posted in 21+ days. Re-sample list is on the Creators page.
GMV by day September 2026 to date
PlanActual
Why: Under plan on both volume and yield: videos -55%, GMV per video -49%. Top 5 videos drove 50% of affiliate GMV.
Period P&L September 2026 to date
| Net revenue | $31,720 | estimated |
| TikTok Shop fee | -$1,903 | estimated |
| Affiliate commission | -$3,426 | estimated |
| COGS | -$7,184 | estimated |
| Fulfillment & shipping | -$7,490 | estimated |
| Paid media | -$2,026 | measured |
| Samples | -$362 | measured |
| Creators, agency & rewards | -$4,767 | measured |
| Net profit | $4,563 | 14.4% |
Top videos by GMV
| Creator | Posted | Views | GMV |
|---|---|---|---|
| @luxesthi4 | 2026-09-09 | 261,171 | $1,738 |
| @luxmama | 2026-09-03 | 200,596 | $1,604 |
| @silkwithmel | 2026-09-04 | 153,474 | $1,290 |
| @silkwithmel | 2026-09-08 | 164,882 | $1,161 |
| @velvetlab89 | 2026-09-09 | 87,837 | $762 |