Plan
Six months ahead from numbers you type. Connect a shop and it seeds itself.
Profitable from
Mar 27
first month with positive net
Deepest cumulative loss
-$31.5K
before inventory and payout timing
Units next month
1,167
inventory to have on hand
Net over six months
-$30.2K
cumulative, actuals where available
Assumptions typed; nothing here comes from a shop
GMV plan vs actual
PlanActual
Six-month plan from your typed numbers; connect a shop and actuals fill in beneath
| Oct 26 now | Nov 26 | Dec 26 | Jan 27 | Feb 27 | Mar 27 | |
|---|---|---|---|---|---|---|
| Targets | ||||||
| GMV | $25.0K | $35.0K | $49.0K | $68.6K | $96.0K | $134.5K |
| Organic videos | 292 | 408 | 572 | 800 | 1,120 | 1,569 |
| Active creators | 146 | 204 | 286 | 400 | 560 | 785 |
| New creators to add | 146 | 116 | 164 | 228 | 320 | 449 |
| Samples to send | 365 | 291 | 409 | 571 | 800 | 1,123 |
| Paid collabs | 9 | 13 | 18 | 26 | 36 | 50 |
| Units to ship | 833 | 1,167 | 1,633 | 2,287 | 3,201 | 4,482 |
| P&L | ||||||
| Net revenue | $23.0K | $32.2K | $45.1K | $63.1K | $88.4K | $123.7K |
| Creator fees + samples | $6,302 | $6,480 | $9,040 | $12.8K | $17.9K | $25.0K |
| Total costs | $33.4K | $40.0K | $51.5K | $67.9K | $90.6K | $122.3K |
| Net profit | -$10.4K | -$7,759 | -$6,430 | -$4,785 | -$2,205 | $1,379 |
| Net margin | -45% | -24% | -14% | -8% | -2% | 1% |
| Cumulative net | -$10.4K | -$18.1K | -$24.5K | -$29.3K | -$31.5K | -$30.2K |
Samples cover only the creators you have to add, after retention. Paid collabs cost their fee. Fixed costs come from the brand's cost settings. Cumulative net is profit and loss, not cash: inventory is bought before it sells and TikTok pays out after delivery plus the return window.